Shopify App Comparison 2026

Mikawaya Subscription

5.063 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Mikawaya and SpurIT Upsell Email Marketing to find the best fit for your store.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.