Shopify App Comparison 2026

Mikawaya Subscription vs XB: Free Gifts & Buy X Get Y: Shopify App Comparison (2026)

Mikawaya Subscription

5.063 reviews
VS

XB: Free Gifts & Buy X Get Y

5.05 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Mikawaya and XB: Free Gifts & Buy X Get Y to find the best fit for your store.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Mikawaya vs Y — Side-by-Side Feature Comparison

Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where Mikawaya and XB: Free Gifts & Buy X Get Y differ — so you can make an informed decision for your Shopify store.

FeatureMikawaya SubscriptionXB: Free Gifts
Product bundles
Quantity breaks
BOGO offers
Free gift
Post-purchase upsell
Cart drawer upsell
Frequently bought together
Real inventory sync
A/B testing
Built for Shopify
Free plan available
Custom branding

Integration & Compatibility Comparison

App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.

Mikawaya Subscription

Built for Shopify
  • Customer accounts
  • Shopify Flow
  • CRM PLUS on LINE
  • Klaviyo
  • Mikawaya Upsell
  • オープンロジ
  • ネクストエンジン
  • ロジレス

Supported Languages

Japanese

XB: Free Gifts & Buy X Get Y

Built for Shopify
  • Checkout
  • Shopify Admin

Supported Languages

English

Frequently Asked Questions

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.