Shopify App Comparison 2026

Okendo: Reviews & Loyalty

4.81,328 reviews
VS

TrustWILL Loyalty & Referrals

4.9753 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Okendo: and TrustWILL Loyalty & Referrals to find the best fit for your store.

Unified reviews and loyalty platform that turns customer feedback into retention and repeat purchases.

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Key Features

  • Combined reviews and loyalty in a single platform
  • Points for reviews, photos, surveys, and purchases
  • Zero-party data capture through review attributes and quizzes
  • Advanced customer profiles with loyalty and review data combined
  • Integrations with Klaviyo, Gorgias, Attentive, and Shopify Flow

Verdict on Okendo:

Okendo is the ideal choice for brands that see reviews and loyalty as two sides of the same coin. By rewarding customers for leaving detailed reviews and survey responses, it creates a virtuous cycle of social proof and engagement. The trade-off is that there is no free plan, but for brands committed to a review-led retention strategy, the investment pays for itself.

Affordable loyalty and referral program with VIP tiers, custom rewards, and multi-language support.

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Key Features

  • Points program with 20+ earning actions including purchases and social follows
  • Referral program with unique links and customizable reward tiers
  • VIP tiers with exclusive perks and automatic tier progression
  • Visual widget builder with pre-designed templates
  • Multi-language and multi-currency support for global stores

Verdict on TrustWILL

TrustWILL is the budget champion of the loyalty app category. Its Starter plan at $12.99/month delivers VIP tiers and branding removal that competitors charge $49+ for. The 4.9 rating across 750+ reviews confirms that affordability does not come at the expense of quality. Best for small to mid-size stores that want a professional loyalty program without premium pricing.

Frequently Asked Questions

Is Okendo primarily a reviews app or a loyalty app?

Okendo started as a reviews platform and has expanded into loyalty. Its reviews features are deeper than most, while its loyalty module covers points, referrals, and tiers.

What is zero-party data capture?

Zero-party data is information customers proactively share — like skin type, size preferences, or purchase intent. Okendo collects this through review attributes and quizzes.

Can I use Okendo for loyalty without using the reviews feature?

Technically yes, but Okendo is designed to work best when both modules are active. The loyalty program is most effective when it rewards review participation.

Is TrustWILL the same as Loloyal?

Yes, the app was formerly known as Loloyal and has been rebranded to TrustWILL. The Shopify app store slug still reflects the original name.

Can I customize the loyalty widget to match my brand?

Yes, TrustWILL includes a visual widget builder with pre-designed templates. You can customize colors, fonts, layout, and messaging to match your store branding.

Does TrustWILL support multiple languages?

Yes, TrustWILL supports multiple languages and currencies, making it suitable for international Shopify stores using Shopify Markets.