Shopify App Comparison 2026
Privy - Pop Ups Email & SMS
Drip Email Marketing
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Privy and Drip Email Marketing to find the best fit for your store.
Grow your email list and drive sales with popups, email marketing, and SMS — all in one app.
View Full DetailsKey Features
- All-in-one popups, email marketing, and SMS in a single app
- Drag-and-drop builders for popups, emails, and landing pages
- Automated email sequences for cart abandonment, welcome, and win-back
- Spin-to-win, banners, flyouts, and embedded forms for list growth
- A/B testing for popups and email subject lines
Verdict on Privy
Privy is the most battle-tested email marketing app on Shopify with an astounding 24,700+ reviews. Its all-in-one approach covering popups, email, and SMS makes it a convenient choice for merchants who want one app to handle everything. It is particularly well-suited for small to medium stores that value simplicity over advanced features.
Advanced email marketing automation with deep customer data integration for ecommerce brands.
View Full DetailsKey Features
- Visual workflow builder with advanced branching and conditional logic
- Revenue-focused segmentation based on purchase behavior and engagement
- Dynamic content blocks that personalize emails per recipient
- Onsite popup and form builder for list growth
- Detailed revenue attribution and ecommerce analytics dashboard
Verdict on Drip
Drip is a premium email marketing platform best suited for established ecommerce brands that need advanced automation and deep personalization. Its visual workflow builder and revenue-focused analytics are among the best in the category. However, its higher price point and smaller Shopify review base mean it is better suited for brands that have outgrown entry-level tools rather than merchants just starting out.
Frequently Asked Questions
Is Privy good for beginners?
Yes, Privy is one of the most beginner-friendly email marketing apps on Shopify. Its drag-and-drop editors for popups and emails require no technical skills, and the setup wizard guides you through the process.
Does Privy include popups and email marketing together?
Yes, Privy is an all-in-one solution that includes popup and form builders for list growth alongside a full email and SMS marketing platform for sending campaigns and automations.
How does Privy pricing compare to Klaviyo?
Privy's pricing starts at $30/month for 1,500 contacts, while Klaviyo starts at $20/month for 500 contacts. Privy includes popups in all plans, whereas Klaviyo focuses purely on email and SMS sending.
Does Drip have a free plan?
No, Drip does not offer a permanent free plan. It provides a 14-day free trial with full access to all features, after which pricing starts at $39/month for up to 2,500 contacts.
Is Drip worth the higher price?
For established stores doing significant revenue, Drip's advanced automation, personalization, and analytics can deliver strong ROI. For newer or smaller stores, more affordable options like Omnisend or Seguno may be a better fit.
How does Drip compare to Klaviyo?
Both are powerful ecommerce email platforms. Klaviyo has a stronger Shopify presence with more reviews and a free plan, while Drip offers a slightly more intuitive visual workflow builder. Klaviyo is generally the safer choice for Shopify-focused stores.