Shopify App Comparison 2026

Sales Motivator ‑ Free Gifts

4.9157 reviews
VS

Mikawaya Subscription

5.063 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Sales and Mikawaya Subscription to find the best fit for your store.

Built for Shopify

Grow AOV with gift-with-purchase (GWP) or BOGO offers. Motivate customers to spend more by rewarding them with free gifts.

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Key Features

  • Gift-with-purchase (GWP) campaigns triggered by cart value thresholds
  • BOGO deals for specific products with flexible conditions
  • Advanced conditional rules: spend X on products A, B, C to unlock gifts
  • Automatic free gift addition to cart when threshold is reached
  • Customizable widget design matching your storefront branding

Verdict on Sales

Sales Motivator is the best specialized free gift app on Shopify. If your primary strategy is gift-with-purchase or BOGO campaigns, this app does it better than general-purpose bundle apps. The Built for Shopify badge confirms quality, and the advanced conditional logic on the PRO plan enables sophisticated campaigns. The free plan with one active campaign lets you test before committing.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Frequently Asked Questions

What is a gift-with-purchase campaign?

A GWP campaign automatically offers a free product when a customer meets a spending threshold. For example, "Spend $50 and get a free tote bag." The gift is auto-added to the cart when the condition is met.

Can I target specific products or collections?

Yes, you can create campaigns for specific products (BOGO), entire collections, or set cart-based thresholds. The PRO plan adds customer and market-specific targeting.

How is this different from a bundle app?

Sales Motivator specializes in gift-with-purchase and BOGO campaigns rather than product bundling. If your primary goal is rewarding customers with free gifts based on spending, this app is more focused and effective than general bundle apps.

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.