Shopify App Comparison 2026
Sales Motivator ‑ Free Gifts
SpurIT Upsell Email Marketing
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Sales and SpurIT Upsell Email Marketing to find the best fit for your store.
Grow AOV with gift-with-purchase (GWP) or BOGO offers. Motivate customers to spend more by rewarding them with free gifts.
View Full DetailsKey Features
- Gift-with-purchase (GWP) campaigns triggered by cart value thresholds
- BOGO deals for specific products with flexible conditions
- Advanced conditional rules: spend X on products A, B, C to unlock gifts
- Automatic free gift addition to cart when threshold is reached
- Customizable widget design matching your storefront branding
Verdict on Sales
Sales Motivator is the best specialized free gift app on Shopify. If your primary strategy is gift-with-purchase or BOGO campaigns, this app does it better than general-purpose bundle apps. The Built for Shopify badge confirms quality, and the advanced conditional logic on the PRO plan enables sophisticated campaigns. The free plan with one active campaign lets you test before committing.
Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.
View Full DetailsKey Features
- Automatic upsell emails sent after purchase with relevant product suggestions
- Purchase-based notifications targeting products related to previous orders
- Instant statistics and reports to optimize email campaigns
- Fully customizable email design and templates
- Configurable time intervals between purchase and email delivery
Verdict on SpurIT
SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.
Frequently Asked Questions
What is a gift-with-purchase campaign?
A GWP campaign automatically offers a free product when a customer meets a spending threshold. For example, "Spend $50 and get a free tote bag." The gift is auto-added to the cart when the condition is met.
Can I target specific products or collections?
Yes, you can create campaigns for specific products (BOGO), entire collections, or set cart-based thresholds. The PRO plan adds customer and market-specific targeting.
How is this different from a bundle app?
Sales Motivator specializes in gift-with-purchase and BOGO campaigns rather than product bundling. If your primary goal is rewarding customers with free gifts based on spending, this app is more focused and effective than general bundle apps.
How does post-purchase email upselling work?
After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.