Shopify App Comparison 2026

Sales Motivator ‑ Free Gifts

4.9157 reviews
VS

XB: Free Gifts & Buy X Get Y

5.04 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Sales and XB: Free Gifts & Buy X Get Y to find the best fit for your store.

Built for Shopify

Grow AOV with gift-with-purchase (GWP) or BOGO offers. Motivate customers to spend more by rewarding them with free gifts.

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Key Features

  • Gift-with-purchase (GWP) campaigns triggered by cart value thresholds
  • BOGO deals for specific products with flexible conditions
  • Advanced conditional rules: spend X on products A, B, C to unlock gifts
  • Automatic free gift addition to cart when threshold is reached
  • Customizable widget design matching your storefront branding

Verdict on Sales

Sales Motivator is the best specialized free gift app on Shopify. If your primary strategy is gift-with-purchase or BOGO campaigns, this app does it better than general-purpose bundle apps. The Built for Shopify badge confirms quality, and the advanced conditional logic on the PRO plan enables sophisticated campaigns. The free plan with one active campaign lets you test before committing.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Frequently Asked Questions

What is a gift-with-purchase campaign?

A GWP campaign automatically offers a free product when a customer meets a spending threshold. For example, "Spend $50 and get a free tote bag." The gift is auto-added to the cart when the condition is met.

Can I target specific products or collections?

Yes, you can create campaigns for specific products (BOGO), entire collections, or set cart-based thresholds. The PRO plan adds customer and market-specific targeting.

How is this different from a bundle app?

Sales Motivator specializes in gift-with-purchase and BOGO campaigns rather than product bundling. If your primary goal is rewarding customers with free gifts based on spending, this app is more focused and effective than general bundle apps.

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.