Shopify App Comparison 2026

Smart Checkout Widgets

5.04 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Smart and SpurIT Upsell Email Marketing to find the best fit for your store.

Built for Shopify

Personalize upsells, gifting, and custom content at checkout to increase AOV.

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Key Features

  • Smart Gifts/BOGO and automatic stackable discounts
  • Checkout UX widgets and custom banners
  • Social proof and shipping/payment reorder options
  • Custom form fields for checkout
  • Thank You and Order Status page support

Verdict on Smart

Smart Checkout Widgets is a Built for Shopify checkout customization tool that adds gifting, upsells, and custom content directly in the checkout flow. The free-to-install starter plan with 100 orders/month is great for testing. Only 4 reviews but the 5.0 rating and Shopify certification are promising.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

Does this work with all Shopify plans?

Some checkout customization features may require Shopify Plus. Check the specific widget capabilities for your plan level.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.