Shopify App Comparison 2026

Smile: Loyalty Program Rewards

4.94,157 reviews
VS

TrustWILL Loyalty & Referrals

4.9753 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Smile: and TrustWILL Loyalty & Referrals to find the best fit for your store.

Points, referrals, and VIP rewards to boost repeat purchases and customer retention.

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Key Features

  • Points program for purchases, social shares, and account creation
  • Referral program with unique links and automatic discount rewards
  • VIP tiers with escalating perks to encourage repeat buying
  • On-site nudges and launcher panel to keep rewards top of mind
  • Deep integrations with Klaviyo, Gorgias, Judge.me, and more

Verdict on Smile:

Smile.io is the gold standard for Shopify loyalty apps, backed by over 4,100 reviews and a massive install base. Its free plan is generous enough for small stores, while the Growth tier unlocks VIP tiers and points expiry for scaling brands. If you want a proven, plug-and-play loyalty solution with best-in-class integrations, Smile is the safest bet.

Affordable loyalty and referral program with VIP tiers, custom rewards, and multi-language support.

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Key Features

  • Points program with 20+ earning actions including purchases and social follows
  • Referral program with unique links and customizable reward tiers
  • VIP tiers with exclusive perks and automatic tier progression
  • Visual widget builder with pre-designed templates
  • Multi-language and multi-currency support for global stores

Verdict on TrustWILL

TrustWILL is the budget champion of the loyalty app category. Its Starter plan at $12.99/month delivers VIP tiers and branding removal that competitors charge $49+ for. The 4.9 rating across 750+ reviews confirms that affordability does not come at the expense of quality. Best for small to mid-size stores that want a professional loyalty program without premium pricing.

Frequently Asked Questions

Does Smile.io work with Shopify POS?

Yes, Smile.io integrates with Shopify POS so customers can earn and redeem points both online and in physical retail locations.

Can I customize the rewards launcher to match my brand?

Absolutely. Smile offers full branding control over colors, fonts, and launcher positioning. Starter plan and above lets you remove Smile branding entirely.

Is there a limit on the number of loyalty members?

There is no cap on loyalty members. Plans are based on monthly order volume, not the number of enrolled customers.

Is TrustWILL the same as Loloyal?

Yes, the app was formerly known as Loloyal and has been rebranded to TrustWILL. The Shopify app store slug still reflects the original name.

Can I customize the loyalty widget to match my brand?

Yes, TrustWILL includes a visual widget builder with pre-designed templates. You can customize colors, fonts, layout, and messaging to match your store branding.

Does TrustWILL support multiple languages?

Yes, TrustWILL supports multiple languages and currencies, making it suitable for international Shopify stores using Shopify Markets.