Smile: Loyalty Program Rewards logo

Smile: Loyalty Program Rewards

by Smile.io
4.9
4,157 reviewsFree plan available

Smile.io is the most widely adopted loyalty app on Shopify, powering points programs, referral campaigns, and VIP tiers for over 100,000 merchants. Its drag-and-drop launcher and built-in nudge system make it easy to reward customers for purchases, social shares, and birthdays without writing any code. Advanced integrations with Klaviyo, Gorgias, and other tools let you embed loyalty data across your entire marketing stack.

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App Details

DeveloperSmile.io
Starting PriceFree

Key Features

1
Points program for purchases, social shares, and account creation
2
Referral program with unique links and automatic discount rewards
3
VIP tiers with escalating perks to encourage repeat buying
4
On-site nudges and launcher panel to keep rewards top of mind
5
Deep integrations with Klaviyo, Gorgias, Judge.me, and more

Pricing Plans

Free

Free
  • Up to 200 monthly orders
  • Points program
  • Referral program
  • Basic branding customization
Most Popular

Starter

$49/month
  • Up to 500 monthly orders
  • Advanced branding and launcher customization
  • Smile.io branding removed
  • Email integrations
  • Analytics dashboard

Growth

$199/month
  • Up to 2,500 monthly orders
  • VIP program with tiers
  • Points expiry
  • Advanced analytics and reports
  • Nudges and on-site notifications

Pros & Cons

Pros

  • Largest review count and install base — battle-tested at scale
  • Generous free plan supports up to 200 orders per month
  • Drag-and-drop launcher with zero coding required
  • Rich ecosystem of integrations with email, support, and review apps
  • VIP tiers drive meaningful repeat purchase behavior

Cons

  • Pricing jumps significantly from Starter to Growth tier
  • Advanced customization requires higher-tier plans
  • Points-only model may feel limited for experience-based rewards
Our Verdict

Smile.io is the gold standard for Shopify loyalty apps, backed by over 4,100 reviews and a massive install base. Its free plan is generous enough for small stores, while the Growth tier unlocks VIP tiers and points expiry for scaling brands. If you want a proven, plug-and-play loyalty solution with best-in-class integrations, Smile is the safest bet.

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Frequently Asked Questions

Does Smile.io work with Shopify POS?

Yes, Smile.io integrates with Shopify POS so customers can earn and redeem points both online and in physical retail locations.

Can I customize the rewards launcher to match my brand?

Absolutely. Smile offers full branding control over colors, fonts, and launcher positioning. Starter plan and above lets you remove Smile branding entirely.

Is there a limit on the number of loyalty members?

There is no cap on loyalty members. Plans are based on monthly order volume, not the number of enrolled customers.