Shopify App Comparison 2026

SpurIT Upsell Email Marketing

4.510 reviews
VS

Today's Project: Buy Button

4.813 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for SpurIT and Today's Project: Buy Button to find the best fit for your store.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Display a sticky add-to-cart buy bar on product pages for faster purchasing and higher conversions.

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Key Features

  • Sticky add-to-cart buy bar displayed across all product pages
  • One-click checkout for a faster purchase experience
  • Quantity selector for adding multiple items and increasing AOV
  • Fully customizable design with no developer needed
  • 100% compatible with Online Store 2.0 themes

Verdict on Today's

Today's Project: Buy Button is one of the most affordable conversion tools at just $3.95/month. The sticky buy bar keeps the purchase option visible as customers scroll, reducing friction. With 4.8 stars, 13 reviews, and 7+ years on the market, it is proven and reliable. Great value.

Frequently Asked Questions

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.

Does the buy bar work on mobile?

Yes, the sticky buy bar is fully responsive and works on all devices. It is compatible with all Shopify Online Store 2.0 themes.