#37 by Revenue

patmcgrath.com

ZABeauty & Personal CareZAR

$4.0MAnnual Revenue

487KMonthly Visits

$84Avg Product Price

$8.25Revenue per Visit

263Products

919Variants

$4234/moTech Spend

18Apps Installed

CRO & Conversion Insights

Discovery tools and social proof over discounting, maintaining premium positioning

Design Strength

Luxury aesthetic with discovery tools creating friction-free navigation

Virtual try-on tool and shade finder reduce uncertainty

Yotpo reviews and Swym wishlist integration

Affirm BNPL and Shop Pay for checkout

Multi-platform retargeting pixels

Apps Installed18

SC Store Locator & Google MapsAfterpay On‑Site MessagingPandectes GDPR ComplianceGorgias: AIHelpdesk & ChatClarity Session Replay HeatmapWylloSpaceship: Shipping AutomationKlaviyo: Email Marketing & SMSAdScale AI Ads Meta/Google AdsCriteo Sales Growth AdsRise Gift Cards & Store CreditSwym Gift Lists and RegistriesYotpo: Product Reviews AppKlaviyo ReviewsObviyo Recommend & PersonalizeAffirm pay‑over‑time messagingTurn 14 Distribution

Technology Stack17

Bing Uet (microsoft Ads)Gokwik KwikpassReferralcandyCaptchaClarityCriteoDoubleclickKlaviyoMicrosoft ClarityNofraudThe Trade DeskYotpoYottaaBrazeFacebook PixelSwymVimeo