Best Analytics & Reporting Apps for Shopify (2026)
Custom reports plus true profit and LTV analytics beyond Shopify’s defaults.
3 apps ranked by the EcomGuide Score
Analytics apps go past Shopify’s built-in reports with custom report builders, true profit tracking (COGS, fees, shipping, ad spend), customer lifetime value and cohort analysis. The honest pitch: Shopify tells you revenue; these tools tell you whether you made money.
Two distinct species share this category: report builders that slice Shopify data any way you want (and schedule exports to email/Sheets), and profit/LTV platforms that ingest ad spend and costs to compute contribution margin per order. Know which problem you’re solving — operational reporting or unit economics — before comparing.
| # | App | Score | Rating | Reviews | Price | |
|---|---|---|---|---|---|---|
| 1 |  Estore AutomateCategory Leader | 90/100 | 5.0 | 1,868 | Free Free plan | View → |
| 2 |  Better Reports TechnologiesEditor's Choice | 88/100 | 5.0 | 1,146 | $19.90/mo Paid | View → |
| 3 |  Lifetimely | 83/100 | 4.8 | 492 | $79/mo Free to install | View → |
Ranked by EcomGuide Score. Analytics & Reporting apps are re-sorted and filtered instantly above.
Report Pundit: Custom Reports
BFSEstore Automate
Report Pundit builds unlimited custom Shopify reports and offers 150+ prebuilt reports covering sales, orders, taxes, payouts, inventory, fulfillme…
BR ‑ Better Reports
BFSBetter Reports Technologies
BR ‑ Better Reports lets you analyze sales, payments, inventory, customers, and payouts with numerous pre-built reports plus fully custom reports b…
Lifetimely Profit Agent & LTV
BFSLifetimely
Lifetimely by AMP gives consumer brands true profit, lifetime value, and customer insights through advanced reports.
How to choose a analytics & reporting app
- Decide first: custom reports on Shopify data, or profit analytics with ad-spend integration — different tools win each.
- For profit tracking, check COGS handling: per-variant costs with date ranges, not one static number.
- Scheduled reports to email/Sheets quietly replace hours of manual exports — weight this heavily.
- Verify the metrics definitions (LTV windows, attribution) match how you actually evaluate ads.
Frequently asked questions
- What is the best analytics & reporting app for Shopify in 2026?
- Report Pundit: Custom Reports ranks #1 with an EcomGuide Score of 90, rated 5/5 from 1,868 reviews. BR ‑ Better Reports is the closest alternative.
- Which analytics & reporting apps have a free plan?
- 1 of the 3 apps here offer a free plan or free tier: Report Pundit: Custom Reports. Free tiers usually cap usage, so check the limits against your order volume.
- How much do analytics & reporting apps cost?
- Paid plans here start between $19.90 and $79 per month. Most apps tier pricing by usage, so the right comparison is the plan that fits your monthly volume, not the entry price.