Best Email Marketing Apps for Shopify (2026)
Automated email campaigns, newsletters and flows that drive repeat sales.
5 apps ranked by the EcomGuide Score
Email marketing apps run your campaigns and — more importantly — your automated flows: welcome series, abandoned checkout, post-purchase and win-back emails that fire on customer behavior. Deep Shopify integration means segments built on actual order data: repeat buyers, high AOV, bought-category-X.
Automated flows typically generate the majority of email revenue at a fraction of the effort, so judge apps on their flow builder and prebuilt recipes first, template polish second. Pricing scales with contact count and can climb steeply — check what each tier costs at 2× and 5× your current list size before committing, and watch whether unengaged profiles count toward billing.
| # | App | Score | Rating | Reviews | Price | |
|---|---|---|---|---|---|---|
| 1 |  OmnisendCategory Leader | 87/100 | 4.8 | 2,952 | $16/mo Free to install | View → |
| 2 |  Brevo PushOwlTop Rated | 87/100 | 4.8 | 1,902 | $19/mo Free plan | View → |
| 3 |  Privy Operations | 85/100 | 4.5 | 4,051 | $24/mo Paid | View → |
| 4 | 84/100 | 4.6 | 2,805 | $15/mo Free to install | View → | |
| 5 |  Seguno | 84/100 | 4.8 | 678 | $35/mo Free to install | View → |
Ranked by EcomGuide Score. Email Marketing apps are re-sorted and filtered instantly above.
Omnisend Email Marketing & SMS
Omnisend
Omnisend is an email and SMS marketing automation app built to help Shopify merchants sell more.
Brevo PushOwl: Email,Push,SMS
Brevo PushOwl
Brevo PushOwl combines email marketing, web push notifications, SMS campaigns and signup popups.
Privy ‑ Email, SMS & Pop Ups
Privy Operations
Privy is an all-in-one ecommerce marketing platform built to grow sales with popups, email, and SMS.
Klaviyo: Email Marketing & SMS
Klaviyo
Klaviyo is an AI-powered marketing and customer service automation platform for email, SMS, and WhatsApp.
Seguno Email Marketing
BFSSeguno
Seguno is an email marketing app built exclusively for Shopify that lets merchants create and automate targeted, on-brand emails without leaving th…
How to choose a email marketing app
- Judge the flow builder first: abandoned checkout, welcome and win-back automations drive most email revenue.
- Model pricing at your list size in 12 months, not today — contact-based billing escalates fast.
- Check segment depth: filtering by order history and product viewed beats basic opens/clicks segmentation.
- If you also want SMS, a combined platform usually beats stitching two apps’ audiences together.
Frequently asked questions
- What is the best email marketing app for Shopify in 2026?
- Omnisend Email Marketing & SMS ranks #1 with an EcomGuide Score of 87, rated 4.8/5 from 2,952 reviews. Brevo PushOwl: Email,Push,SMS is the closest alternative.
- Which email marketing apps have a free plan?
- 1 of the 5 apps here offer a free plan or free tier: Brevo PushOwl: Email,Push,SMS. Free tiers usually cap usage, so check the limits against your order volume.
- How much do email marketing apps cost?
- Paid plans here start between $15 and $35 per month. Most apps tier pricing by usage, so the right comparison is the plan that fits your monthly volume, not the entry price.