Shopify App Comparison 2026
AdRoll Marketing & Advertising vs Shopify Forms: Shopify App Comparison (2026)
AdRoll Marketing & Advertising
Shopify Forms
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for AdRoll and Shopify Forms to find the best fit for your store.
Grow revenue and save time with one streamlined marketing and advertising platform that allows you to run display and native ads, social ads + unlimited email
View Full DetailsKey Features
- Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
- Audience Segmentation: Launch ad campaigns targeting your Shopify segments
- Dynamic Ads: Feature products on millions of websites and native mobile apps
- Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
- Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Key Features
- Customizable popup and inline email capture forms
- Discount code delivery to incentivize signups
- Native integration with Shopify Email and customer segments
- Targeted display rules based on page, device, and visitor behavior
- Brand-matched styling with no-code customization options
Verdict on Shopify
Shopify Forms is the simplest way to add email capture to your Shopify store. Being free and built by Shopify means zero friction in setup and guaranteed compatibility. While it lacks the sophistication of dedicated popup tools like Privy or Justuno, it covers the fundamentals well and is perfect for merchants who want basic lead capture without adding another paid app to their stack.
AdRoll vs Forms — Side-by-Side Feature Comparison
Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where AdRoll and Shopify Forms differ — so you can make an informed decision for your Shopify store.
| Feature | AdRoll Marketing | Shopify Forms |
|---|---|---|
| Free plan available | ||
| Built for Shopify | ||
| 24/7 support | ||
| Multi-language | ||
| Mobile-optimized | ||
| Analytics dashboard | ||
| API access | ||
| Custom branding |
Integration & Compatibility Comparison
App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.
AdRoll Marketing & Advertising
- Checkout
- Facebook Custom Audiences
- Google AdWords
- Klaviyo
- TikTok
- Yotpo
Supported Languages
English
Shopify Forms
- Shopify Admin
- Shopify Email
Supported Languages
English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean
Frequently Asked Questions
Is Shopify Forms free?
Yes, Shopify Forms is completely free for all Shopify merchants. There are no paid tiers or usage limits on the number of forms or submissions you can collect.
Does Shopify Forms work with Klaviyo or Mailchimp?
Shopify Forms is designed to work natively with Shopify Email. While captured leads are stored as Shopify customers, you can use Shopify Flow or third-party integrations to sync them to external email platforms like Klaviyo.
Can I offer a discount code through Shopify Forms?
Yes, you can configure forms to automatically deliver a discount code to new subscribers upon signup, which is an effective way to incentivize email list growth.