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BR ‑ Better Reports vs Report Pundit: Custom Reports
BR ‑ Better Reports and Report Pundit: Custom Reports are both popular Shopify apps in the same category, but they're rated differently by merchants: BR ‑ Better Reports is 5/5 from 1,146 reviews, and Report Pundit: Custom Reports is 5/5 from 1,868 reviews. On the EcomGuide Score, Report Pundit: Custom Reports has a slight edge (90/100 vs 88/100). Report Pundit: Custom Reports has a genuine free plan, while BR ‑ Better Reports is paid from day one (starting at $19.90/mo) — a real factor if you want to trial before committing budget.
Full comparison
EcomGuide Score
88/100
90/100
Rating
5.0(1,146)
5.0(1,868)
Reviews
1,146
1,868
Starting price
$19.90/mo
Free
Pricing
Paid
Free plan available
Free plan
— No
✓ Yes
Free trial
14-day
14-day
Best for
Flexible custom reports and analytics
Custom Shopify reports and analytics
Built for Shopify
✓ Yes
✓ Yes
Launched
2017
2019
Key features
- ✓Explore all store data including tags and metafields
- ✓Numerous pre-built reports plus custom report builder
- ✓Custom fields, metrics, and formulas like Excel pivot tables
- ✓Multiple chart visualizations
- ✓Export to PDF, Excel, CSV, and Google Sheets
- ✓Scheduled automated email and Google Sheets reports
- ✓Free report-building service from the support team
- ✓Unlimited custom reports with filters and calculated fields
- ✓150+ prebuilt reports for sales, tax, payouts, inventory, POS
- ✓Access to metafields and line-item properties
- ✓Multi-store and multi-currency reporting
- ✓Automated scheduling and export to Excel, CSV, PDF, Slack
- ✓Integrations with 30+ payment, shipping, and marketing apps
Developer
Better Reports Technologies
Estore Automate
Integrations
Shopify Admin2048 VariantsExcel & Google SheetsGoogle DrivePOSStripe
POSGoogle AdsFacebookPayPalShipStationStocky
Languages
English
English
Pros
- ＋Highly flexible custom reporting that goes well beyond native Shopify analytics
- ＋Complimentary report-building service builds reports for you
- ＋Exceptional support with fast turnaround on complex requests
- ＋Perfect 5.0 rating across more than 1,800 reviews
- ＋Free plan plus a free report-building service from support
- ＋Deep customization with calculated fields and app data
Cons
- －No free plan; paid subscription required after the trial
- －Advanced custom formulas and metrics have a learning curve
- －Free plan limited to stores under 1,000 lifetime orders
- －Charts and advanced fields require higher paid tiers
Choose BR ‑ Better Reports if…
- ＋ You need something best suited for flexible custom reports and analytics.
Choose Report Pundit: Custom Reports if…
- ＋ You need something best suited for custom shopify reports and analytics.
- ＋ You want to start on a free plan before paying for anything.
- ＋ You'd rather go with the more widely reviewed, battle-tested option.
Frequently asked questions
- Is BR ‑ Better Reports or Report Pundit: Custom Reports better for Shopify?
- Report Pundit: Custom Reports scores higher on the EcomGuide Score (90/100 vs 88/100), based on merchant rating, review volume and recency. That said, "better" depends on your specific workflow — see the full feature comparison above.
- Which is cheaper, BR ‑ Better Reports or Report Pundit: Custom Reports?
- Report Pundit: Custom Reports has a free plan, while BR ‑ Better Reports is paid starting at $19.90/mo.
- Do BR ‑ Better Reports and Report Pundit: Custom Reports have a free plan?
- BR ‑ Better Reports does not have a free plan (starts at $19.90/mo). Report Pundit: Custom Reports has a genuine free plan.