Shopify App Comparison 2026
Ghost | AI Product Bundles
Simply Shipping Protection
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Ghost and Simply Shipping Protection to find the best fit for your store.
Boost AOV with AI-powered bundles, quantity breaks, and volume discounts. Includes A/B testing and analytics dashboard.
View Full DetailsKey Features
- AI-powered bundle creation from product selections or collections
- A/B testing to optimize bundle configurations and pricing
- Quantity breaks and volume discounts with flexible percentage or fixed pricing
- Analytics dashboard tracking bundle revenue and performance metrics
- Brand-aligned customization with color adjustments and design options
Verdict on Ghost
Ghost is the go-to choice for data-driven merchants who want to optimize bundles through A/B testing. The AI-powered suggestions and built-in testing framework set it apart from competitors that rely on manual configuration. The free plan includes A/B testing and analytics — features that other apps charge for. It is still a newer app, but the Built for Shopify badge and multi-language support signal serious quality.
Let customers protect orders with shipping protection. Manage claims through the app and earn extra revenue with customizable widgets.
View Full DetailsKey Features
- Fixed or percentage-based protection pricing with toggle/opt-in options
- Widget placement on cart, side cart, checkout, or post-purchase pages
- Built-in claim management with refund, reorder, and store credit options
- Customer-facing claim filing portal for self-service resolution
- Real-time analytics dashboard tracking adoption rates and revenue
Verdict on Simply
Simply Shipping Protection is the best way to add a revenue-generating cart upsell that also improves customer experience. Unlike third-party insurance providers that take a large cut, this app lets you keep the protection revenue. The claim management system is well-designed and reduces support burden. At $4.99-49.99/month, the ROI is immediate for most stores — even a few protected orders per month covers the cost.
Frequently Asked Questions
How does the AI work?
Ghost AI analyzes your product catalog and customer behavior to suggest optimal bundle combinations. You can accept or modify suggestions and then A/B test different configurations to find the highest-converting setup.
Can I A/B test bundles for free?
Yes, A/B testing is included in the free plan along with the analytics dashboard. You can test different bundle configurations, pricing, and layouts to optimize conversion rates.
Does Ghost work with page builders?
Yes, Ghost integrates with GemPages, PageFly, and Instant page builders. Bundles can be embedded on any page built with these tools.
How does the revenue model work?
You set the protection price (fixed amount or percentage of order). Customers opt in at checkout, and you keep the revenue. On the Free Tier, Simply takes a 10% commission; paid plans have no commission.
How are claims handled?
Customers file claims through a self-service portal. You review and resolve claims through the app — choosing to refund, reorder, or issue store credit. The built-in system handles the entire workflow.
Where can the protection widget appear?
The widget can be placed on the cart page, side cart, checkout page, or post-purchase confirmation. You can customize the design to match your store branding.