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Klaviyo: Email Marketing & SMS vs Privy ‑ Email, SMS & Pop Ups
Klaviyo: Email Marketing & SMS and Privy ‑ Email, SMS & Pop Ups are both popular Shopify apps in the same category, but they're rated differently by merchants: Klaviyo: Email Marketing & SMS is 4.6/5 from 2,805 reviews, and Privy ‑ Email, SMS & Pop Ups is 4.5/5 from 4,051 reviews. On the EcomGuide Score, Privy ‑ Email, SMS & Pop Ups has a slight edge (85/100 vs 84/100). Klaviyo: Email Marketing & SMS is the less expensive entry point at $15/mo, versus $24/mo for Privy ‑ Email, SMS & Pop Ups.
Full comparison
EcomGuide Score
84/100
85/100
Rating
4.6(2,805)
4.5(4,051)
Reviews
2,805
4,051
Starting price
$15/mo
$24/mo
Pricing
Free to install
Paid
Free plan
— No
— No
Free trial
—
—
Best for
Data-driven email and SMS at scale
List growth via popups and email
Built for Shopify
— No
— No
Launched
2012
2015
Key features
- ✓Real-time Shopify data synchronization for segmentation
- ✓AI marketing agent for building campaigns and workflows
- ✓Email, SMS, WhatsApp, push notifications, and pop-ups
- ✓Advanced segmentation, personalization, and A/B testing
- ✓Multi-channel automation workflows (abandoned cart, welcome, win-back)
- ✓Customer Hub and Customer Agent service tools
- ✓350+ integrations across the ecommerce stack
- ✓Dozens of popup display options for list growth
- ✓Drag-and-drop email editor with ready-made templates
- ✓SMS marketing with after-signup and cart saver texts
- ✓Email and SMS automations
- ✓Spin-to-win and exit-intent display targeting
- ✓Email and chat support
Developer
Klaviyo
Privy Operations
Integrations
CheckoutShopify FlowAftershipGorgiasRechargeTikTok Advertising
CheckoutAttentiveKlaviyoMailchimpPostscriptSmile.io
Languages
EnglishFrenchSpanishGermanPortuguese (Brazil)KoreanItalianPolishSwedishDutch
EnglishFrenchSpanishPortuguese (Brazil)
Pros
- ＋Deep real-time Shopify data sync powers precise segmentation
- ＋All-in-one email, SMS, and WhatsApp on one platform
- ＋Massive integration ecosystem with 350+ connectors
- ＋Wide range of popup formats and targeting options
- ＋Combines popups, email, and SMS in one tool
- ＋Drag-and-drop editor is beginner-friendly
Cons
- －Pricing scales quickly as contact lists grow
- －Powerful feature set has a steep learning curve for beginners
- －No free plan; paid from the start
- －Reporting and segmentation are basic compared to rivals
Choose Klaviyo: Email Marketing & SMS if…
- ＋ You need something best suited for data-driven email and sms at scale.
Choose Privy ‑ Email, SMS & Pop Ups if…
- ＋ You need something best suited for list growth via popups and email.
Frequently asked questions
- Is Klaviyo: Email Marketing & SMS or Privy ‑ Email, SMS & Pop Ups better for Shopify?
- Privy ‑ Email, SMS & Pop Ups scores higher on the EcomGuide Score (85/100 vs 84/100), based on merchant rating, review volume and recency. That said, "better" depends on your specific workflow — see the full feature comparison above.
- Which is cheaper, Klaviyo: Email Marketing & SMS or Privy ‑ Email, SMS & Pop Ups?
- Klaviyo: Email Marketing & SMS starts at $15/mo and Privy ‑ Email, SMS & Pop Ups starts at $24/mo.
- Do Klaviyo: Email Marketing & SMS and Privy ‑ Email, SMS & Pop Ups have a free plan?
- Klaviyo: Email Marketing & SMS does not have a free plan (starts at $15/mo). Privy ‑ Email, SMS & Pop Ups does not have a free plan (starts at $24/mo).