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Klaviyo: Email Marketing & SMS vs Omnisend Email Marketing & SMS
Klaviyo: Email Marketing & SMS and Omnisend Email Marketing & SMS are both popular Shopify apps in the same category, but they're rated differently by merchants: Klaviyo: Email Marketing & SMS is 4.6/5 from 2,805 reviews, and Omnisend Email Marketing & SMS is 4.8/5 from 2,952 reviews. On the EcomGuide Score, Omnisend Email Marketing & SMS has a slight edge (87/100 vs 84/100), driven mainly by its higher rating. Klaviyo: Email Marketing & SMS is the less expensive entry point at $15/mo, versus $16/mo for Omnisend Email Marketing & SMS.
Full comparison
EcomGuide Score
84/100
87/100
Rating
4.6(2,805)
4.8(2,952)
Reviews
2,805
2,952
Starting price
$15/mo
$16/mo
Pricing
Free to install
Free to install
Free plan
— No
— No
Free trial
—
—
Best for
Data-driven email and SMS at scale
Easy email and SMS automation
Built for Shopify
— No
— No
Launched
2012
2014
Key features
- ✓Real-time Shopify data synchronization for segmentation
- ✓AI marketing agent for building campaigns and workflows
- ✓Email, SMS, WhatsApp, push notifications, and pop-ups
- ✓Advanced segmentation, personalization, and A/B testing
- ✓Multi-channel automation workflows (abandoned cart, welcome, win-back)
- ✓Customer Hub and Customer Agent service tools
- ✓350+ integrations across the ecommerce stack
- ✓Create and send email newsletters and global SMS campaigns
- ✓Grow lists with exit-intent popups, spin-to-win, and signup forms
- ✓Hundreds of ready-made email templates, no coding needed
- ✓One-click abandoned cart, welcome, and browse abandonment automations
- ✓AI-generated email copy, subject lines, and preheaders
- ✓AI-powered product recommendations and segmentation
Developer
Klaviyo
Omnisend
Integrations
CheckoutShopify FlowAftershipGorgiasRechargeTikTok Advertising
CheckoutShopify FlowAftershipGorgiasJustunoLoox
Languages
EnglishFrenchSpanishGermanPortuguese (Brazil)KoreanItalianPolishSwedishDutch
English
Pros
- ＋Deep real-time Shopify data sync powers precise segmentation
- ＋All-in-one email, SMS, and WhatsApp on one platform
- ＋Massive integration ecosystem with 350+ connectors
- ＋Generous free plan makes it easy to start
- ＋Email and SMS combined with simple, no-code templates
- ＋Pre-built automations setup in one click
Cons
- －Pricing scales quickly as contact lists grow
- －Powerful feature set has a steep learning curve for beginners
- －Advanced segmentation is less powerful than enterprise tools
- －Interface available only in English
Choose Klaviyo: Email Marketing & SMS if…
- ＋ You need something best suited for data-driven email and sms at scale.
Choose Omnisend Email Marketing & SMS if…
- ＋ You need something best suited for easy email and sms automation.
- ＋ You're weighing the two mainly on merchant satisfaction — Omnisend Email Marketing & SMS is the higher-rated option.
Frequently asked questions
- Is Klaviyo: Email Marketing & SMS or Omnisend Email Marketing & SMS better for Shopify?
- Omnisend Email Marketing & SMS scores higher on the EcomGuide Score (87/100 vs 84/100), based on merchant rating, review volume and recency. That said, "better" depends on your specific workflow — see the full feature comparison above.
- Which is cheaper, Klaviyo: Email Marketing & SMS or Omnisend Email Marketing & SMS?
- Klaviyo: Email Marketing & SMS starts at $15/mo and Omnisend Email Marketing & SMS starts at $16/mo.
- Do Klaviyo: Email Marketing & SMS and Omnisend Email Marketing & SMS have a free plan?
- Klaviyo: Email Marketing & SMS does not have a free plan (starts at $15/mo). Omnisend Email Marketing & SMS does not have a free plan (starts at $16/mo).