Shopify App Comparison 2026

Omnisend Email Marketing & SMS

4.72,937 reviews
VS

Brevo PushOwl: Email Push SMS

4.81,807 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Omnisend and Brevo PushOwl: Email Push SMS to find the best fit for your store.

All-in-one email and SMS marketing with pre-built automations designed to drive ecommerce sales.

View Full Details

Key Features

  • Pre-built ecommerce automation workflows for cart recovery, welcome series, and browse abandonment
  • Drag-and-drop email builder with product picker and dynamic discount blocks
  • Combined email, SMS, and web push notifications in one platform
  • Advanced segmentation with over 500 data points from your Shopify store
  • Campaign and automation performance reporting with revenue attribution

Verdict on Omnisend

Omnisend is the best all-around email and SMS platform for Shopify merchants who want powerful automations without complexity. Its pre-built workflows are genuinely effective out of the box, and the ecommerce-specific email builder sets it apart from generic tools. The free plan is competitive, and the Standard plan offers excellent value for growing stores.

Combine email, web push notifications, and SMS in one app to recover carts and drive repeat sales.

View Full Details

Key Features

  • Web push notifications for abandoned cart recovery without email addresses
  • Automated email workflows for welcome, cart abandonment, and win-back
  • SMS marketing campaigns with personalized messaging
  • Smart segmentation based on shopping behavior and engagement
  • Real-time revenue tracking and campaign performance analytics

Verdict on Brevo

Brevo PushOwl is uniquely valuable for its web push notification capabilities, which let you re-engage visitors who never gave you their email address. This makes it an excellent complement to or replacement for traditional email-only tools. The combined email, push, and SMS approach provides strong multichannel coverage, especially for stores focused on cart recovery.

Frequently Asked Questions

Does Omnisend work well with Shopify?

Yes, Omnisend has a deep one-click Shopify integration that syncs products, orders, and customer data automatically. It is one of the most popular email marketing apps on the Shopify App Store.

What makes Omnisend different from other email tools?

Omnisend is built specifically for ecommerce, not general marketing. Its email builder includes product pickers, scratch cards, and discount blocks, and its pre-built automation workflows are tailored for online store use cases.

Can I use Omnisend for free?

Yes, the free plan includes up to 250 contacts, 500 emails per month, 60 SMS, 500 web push notifications, and access to all pre-built automation workflows.

What are web push notifications?

Web push notifications are clickable messages sent directly to a visitor's browser or device, even after they leave your store. They do not require an email address, making them great for reaching anonymous visitors.

Can Brevo PushOwl replace my email marketing app?

Yes, Brevo PushOwl includes full email marketing capabilities alongside push and SMS. For many stores, it can serve as a complete multichannel marketing solution without needing a separate email tool.

Is PushOwl the same as Brevo?

PushOwl was acquired by Brevo (formerly Sendinblue) and the app now combines PushOwl's push notification expertise with Brevo's email and SMS capabilities in a single Shopify app.