Shopify App Comparison 2026
Simply Shipping Protection
SpurIT Upsell Email Marketing
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Simply and SpurIT Upsell Email Marketing to find the best fit for your store.
Let customers protect orders with shipping protection. Manage claims through the app and earn extra revenue with customizable widgets.
View Full DetailsKey Features
- Fixed or percentage-based protection pricing with toggle/opt-in options
- Widget placement on cart, side cart, checkout, or post-purchase pages
- Built-in claim management with refund, reorder, and store credit options
- Customer-facing claim filing portal for self-service resolution
- Real-time analytics dashboard tracking adoption rates and revenue
Verdict on Simply
Simply Shipping Protection is the best way to add a revenue-generating cart upsell that also improves customer experience. Unlike third-party insurance providers that take a large cut, this app lets you keep the protection revenue. The claim management system is well-designed and reduces support burden. At $4.99-49.99/month, the ROI is immediate for most stores — even a few protected orders per month covers the cost.
Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.
View Full DetailsKey Features
- Automatic upsell emails sent after purchase with relevant product suggestions
- Purchase-based notifications targeting products related to previous orders
- Instant statistics and reports to optimize email campaigns
- Fully customizable email design and templates
- Configurable time intervals between purchase and email delivery
Verdict on SpurIT
SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.
Frequently Asked Questions
How does the revenue model work?
You set the protection price (fixed amount or percentage of order). Customers opt in at checkout, and you keep the revenue. On the Free Tier, Simply takes a 10% commission; paid plans have no commission.
How are claims handled?
Customers file claims through a self-service portal. You review and resolve claims through the app — choosing to refund, reorder, or issue store credit. The built-in system handles the entire workflow.
Where can the protection widget appear?
The widget can be placed on the cart page, side cart, checkout page, or post-purchase confirmation. You can customize the design to match your store branding.
How does post-purchase email upselling work?
After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.