Shopify App Comparison 2026

Smile: Loyalty Program Rewards vs Toki Loyalty Program & Rewards: Shopify App Comparison (2026)

Smile: Loyalty Program Rewards

4.94,195 reviews
VS

Toki Loyalty Program & Rewards

5.083 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Smile: and Toki Loyalty Program & Rewards to find the best fit for your store.

Built for Shopify

Points, referrals, and VIP rewards to boost repeat purchases and customer retention.

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Key Features

  • Points program for purchases, social shares, and account creation
  • Referral program with unique links and automatic discount rewards
  • VIP tiers with escalating perks to encourage repeat buying
  • On-site nudges and launcher panel to keep rewards top of mind
  • Deep integrations with Klaviyo, Gorgias, Judge.me, and more

Verdict on Smile:

Smile.io is the gold standard for Shopify loyalty apps, backed by over 4,100 reviews and a massive install base. Its free plan is generous enough for small stores, while the Growth tier unlocks VIP tiers and points expiry for scaling brands. If you want a proven, plug-and-play loyalty solution with best-in-class integrations, Smile is the safest bet.

Built for Shopify

The most complete, modern loyalty app for Shopify. Points, tiers, paid memberships, referrals, affiliates, communities, wallet passes and many more features.

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Key Features

  • Create a customizable a beautiful on-brand loyalty program that drives retention
  • 24/7 hands-on support for all merchants, free onboarding call sessions available
  • 25+ different integrations with your existing Shopify apps & tools.
  • Paid memberships with monthly/annual/lifetime plans, trials and prorations
  • in-depth analytics showing engagement metrics, ROI and customer insights

Smile: vs Rewards — Side-by-Side Feature Comparison

Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where Smile: and Toki Loyalty Program & Rewards differ — so you can make an informed decision for your Shopify store.

FeatureSmile: LoyaltyToki Loyalty Program
Points program
VIP tiers
Referral rewards
Birthday rewards
Reviews integration
Email integrations
Built for Shopify
Free plan available
Custom branding

Integration & Compatibility Comparison

App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.

Smile: Loyalty Program Rewards

Built for Shopify
  • Checkout
  • Customer accounts
  • Shopify POS
  • Shopify Flow
  • Shopify Admin
  • Gorgias
  • Judge.me
  • Klaviyo

Supported Languages

English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, Spanish

Toki Loyalty Program & Rewards

Built for Shopify
  • Checkout
  • Customer accounts
  • Shopify POS
  • Shopify Flow
  • Shopify Admin
  • Checkout
  • Flow
  • Klaviyo

Supported Languages

English

Frequently Asked Questions

Does Smile.io work with Shopify POS?

Yes, Smile.io integrates with Shopify POS so customers can earn and redeem points both online and in physical retail locations.

Can I customize the rewards launcher to match my brand?

Absolutely. Smile offers full branding control over colors, fonts, and launcher positioning. Starter plan and above lets you remove Smile branding entirely.

Is there a limit on the number of loyalty members?

There is no cap on loyalty members. Plans are based on monthly order volume, not the number of enrolled customers.