Shopify App Comparison 2026

XB: Free Gifts & Buy X Get Y

5.04 reviews
VS

Simply Shipping Protection

4.8128 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for XB: and Simply Shipping Protection to find the best fit for your store.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Built for Shopify

Let customers protect orders with shipping protection. Manage claims through the app and earn extra revenue with customizable widgets.

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Key Features

  • Fixed or percentage-based protection pricing with toggle/opt-in options
  • Widget placement on cart, side cart, checkout, or post-purchase pages
  • Built-in claim management with refund, reorder, and store credit options
  • Customer-facing claim filing portal for self-service resolution
  • Real-time analytics dashboard tracking adoption rates and revenue

Verdict on Simply

Simply Shipping Protection is the best way to add a revenue-generating cart upsell that also improves customer experience. Unlike third-party insurance providers that take a large cut, this app lets you keep the protection revenue. The claim management system is well-designed and reduces support burden. At $4.99-49.99/month, the ROI is immediate for most stores — even a few protected orders per month covers the cost.

Frequently Asked Questions

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.

How does the revenue model work?

You set the protection price (fixed amount or percentage of order). Customers opt in at checkout, and you keep the revenue. On the Free Tier, Simply takes a 10% commission; paid plans have no commission.

How are claims handled?

Customers file claims through a self-service portal. You review and resolve claims through the app — choosing to refund, reorder, or issue store credit. The built-in system handles the entire workflow.

Where can the protection widget appear?

The widget can be placed on the cart page, side cart, checkout page, or post-purchase confirmation. You can customize the design to match your store branding.