vs
Facebook & Instagram vs Google & YouTube
Facebook & Instagram and Google & YouTube are both popular Shopify apps in the same category, but they're rated differently by merchants: Facebook & Instagram is 3.4/5 from 3,807 reviews, and Google & YouTube is 4.5/5 from 4,778 reviews. On the EcomGuide Score, Google & YouTube has a slight edge (86/100 vs 72/100), driven mainly by its higher rating.
Full comparison
EcomGuide Score
72/100
86/100
Rating
3.4(3,807)
4.5(4,778)
Reviews
3,807
4,778
Starting price
Free
Free
Pricing
Free to install
Free to install
Free plan
— No
— No
Free trial
—
—
Best for
Selling across Meta social platforms
Selling on Google Search and YouTube
Built for Shopify
— No
— No
Launched
2018
2017
Key features
- ✓Automatic product sync to Facebook and Instagram shops
- ✓Shoppable posts and in-app shopping experiences
- ✓Conversion pixel setup for ad performance
- ✓Shop insights on best-performing products and tagged content
- ✓Single inventory managed across both platforms
- ✓Ad creation tools within the channel
- ✓Email and live chat support from Meta
- ✓Product feed sync to Google Merchant Center
- ✓Performance Max ad campaigns across Search and YouTube
- ✓YouTube Shopping integration
- ✓Google Analytics integration
- ✓Product Studio AI image creation
- ✓Automated Discounts optimization
- ✓Store reputation widget display
Developer
Meta
Google LLC
Integrations
FacebookInstagramCheckoutShopify Admin
Google AdsGoogle AnalyticsGoogle Merchant CenterGoogle ShoppingYouTube ShoppingCheckout
Languages
EnglishCzechDanishGermanSpanishFinnishFrenchItalianJapaneseKoreanDutchPolishPortuguese (Brazil)SwedishThaiTurkishVietnameseChinese (Simplified)Chinese (Traditional)
EnglishChinese (Simplified)Chinese (Traditional)CzechDanishDutchFinnishFrenchGermanItalianJapaneseKoreanPortuguese (Brazil)SpanishSwedishThaiTurkishPolishVietnamese
Pros
- ＋Official Meta integration with direct catalog sync
- ＋Reaches Facebook and Instagram audiences from one place
- ＋Free to install with ads billed separately
- ＋Free product listings plus paid ad reach from one app
- ＋AI tools like Product Studio enhance product imagery
- ＋Strong rating across thousands of reviews
Cons
- －Low average rating reflects frequent setup and sync complaints
- －No dedicated free trial or paid plan structure
- －Feed and Merchant Center errors can be hard to resolve
- －Ad costs billed separately and require Google Ads management
Choose Facebook & Instagram if…
- ＋ You need something best suited for selling across meta social platforms.
Choose Google & YouTube if…
- ＋ You need something best suited for selling on google search and youtube.
- ＋ You're weighing the two mainly on merchant satisfaction — Google & YouTube is the higher-rated option.
Frequently asked questions
- Is Facebook & Instagram or Google & YouTube better for Shopify?
- Google & YouTube scores higher on the EcomGuide Score (86/100 vs 72/100), based on merchant rating, review volume and recency. That said, "better" depends on your specific workflow — see the full feature comparison above.
- Which is cheaper, Facebook & Instagram or Google & YouTube?
- Facebook & Instagram starts at Free and Google & YouTube starts at Free.
- Do Facebook & Instagram and Google & YouTube have a free plan?
- Facebook & Instagram does not have a free plan (starts at Free). Google & YouTube does not have a free plan (starts at Free).